About | Valeriano Fuentes | Multidisciplinar Designer
"I am a multidisciplinary designer and a fierce believer in the power of design as an agent of change."
"Soy un diseñador multidisciplinar y un feroz creyente en el poder de diseño como agente de cambio"
I am a multidisciplinary designer and a fierce believer in the power of design as an agent of change. I have had the opportunity to lead the creative and innovation process for digital projects, venture capital, industrial design and branding. I have worked for companies, startups and clients in the IT, industrial, educational and healthcare sectors.
My work is to empathize with people seeking to understand their habits and needs to find insights to be able to create tangible or intangible solutions through experiences, services and products.
I am interested in intrapreneurship, sustainability, and innovation methodologies. I am driven by the idea that design should always be user-centric
and that it should be mindful of all the ecosystems it is in synergy with.
Soy diseñador multidisciplinario y un feroz creyente en el poder del diseño como agente de cambio. He tenido la oportunidad de liderar el proceso creativo y de innovación para proyectos digitales, de tecnologías de riesgo, diseño industrial y branding. He trabajado para empresas, startups y clientes del sector IT, industrial, educativo y sanitario.
Me dedico a empatizar con las personas buscando entender sus hábitos y necesidades para encontrar insights y así poder crear soluciones tangibles o intangibles a través de experiencias, servicios y productos.
Me interesa el intraemprendimiento, la sostenibilidad y las metodologías de innovación.
Me impulsa la idea de que el diseño siempre debe estar centrado en el usuario, siendo consciente de todos los ecosistemas con los que se encuentra en sinergia.
Education
2007 - 2011
Industrial Design | ITESM | MEXICO
2011
Strategic Design | Universidade de Aveiro | PORTUGAL
2016 - 2017
Master's Degree in Advanced Design Management, Strategy and Entrepreneurship | Elisava & Rotterdam University of Applied Sciences | SPAIN & NETHERLANDS
Work
2021 - Present
2017 - Present
2018 - 2019
2017
2016
2014 - 2016
2013 - 2014
2011 - 2013
Marketing & Design | Proandre & Nexe Ibérica | SPAIN
Freelance | VF Design | SPAIN & INTERNATIONAL
University Professor | ITESM | MEXICO
Brand Specialist & Coordinator | Creative Dialoge | SPAIN
Project Leader | Ardita México | MEXICO
Senior Designer | Rotam | MEXICO
Brand Representative & Sales | Pirwi | MEXICO
CEO & Co-Founder | Nanchi Studio | MEXICO
Given Workshops
2019
2019
2019
2018
2018
2017
2017
2017
"Design Thinking, introducción a la innovación " | MEXICO
"Define tu Customer Journey" | MEXICO
*In collaboration with Instituto Tecnológico y de Estudios Superiores de Monterrey
"Innovation Methodologies, LEGO® SERIOUS PLAY®" | MEXICO
"Empathy Maps ¿Qué quiere tu usuario?" | MEXICO
"Introducción al Diseño de Servicios, Service Design" | MEXICO
CREA/CITIES 2017 | SPAIN & ITALY
*In collaboration with Samer Yamani (Creative Director & Cultural Manager)
"El juego de la Innovación, una mirada a lo elemental" with LEGO®
SERIOUS PLAY® | MEXICO
*In collaboration with Kintesens
"The future of traveling, immersion to Design Thinking" | SPAIN
*In collaboration with Andrea Escribano, Victor Carramiñana & ELISAVA